1. DISCOVERING THE UNKNOWN
In the wake of the success of the psychological game The Traitors (commissioned in 7 countries), the Dutch prodco IDTV and London-based Objective Media Group presented their last format The Unknown.
Also at the basis of The Unknown there is a psychological element: the central premise is whether regular people dare to choose an unknown path rather than the safe, familiar one.
The contestants are blindfolded, taken to an airport, flown to another country and divided in two teams of five strangers. A mysterious game master constantly challenges the teams to make a choice between the certainty of the known or the risk of the unknown, traveling through a series of checkpoints. A huge cash prize is at stake.
Still too little info to judge it properly: but maybe this also is a psychological marketing strategy ; )
2. SEARCHING LOVE BEYOND THE OCEAN
Wednesday 30rd November the dating show/social experiment Love Without Borders will premier on Bravo, the American cable television owned by NBC Universal.
In this format, five American singles with unsuccessful love experience in their country put everything at stake and step blindly onto a plane to an unknown overseas destination. They will say goodbye to their jobs, homes and families to be paired with their “perfect” life partner, but they won’t be able to speak with — or even see a photo of — their match before leaving the United States.
At the end of the experiment, they will be faced with the stark choice of leaving life as they knew it behind and having a new start for love, or going back to normal.
All a lot of already seen, to tell the truth, however the beautiful locations and the intriguing situations make the show quite enjoyable.
3. MIP CANCUN IS BACK
Last 16th November, after 3 days of market, ended the ninth edition of MipCancun, set in the beautiful Moon Palace Hotel. The final results are positive: +800 participants (among them less than 200 buyers and more than 600 sellers), from 46 countries, which marks a return to pre-pandemic level.
Pilar de Posadas, from Scenic Rights, wrote these brief notes for Fridays Espresso:
WE ARE BACK! Mip Cancun was back to normal. Everyone was there and delighted to see each other. Actually it is a very “intimate” market, with just a small percentage of people in comparison to MipCom. It was an occasion to see old friends, take time to chat with them, also just for fun. As much as business is done via videoconferences more and more, it is still crucial to see everyone in person.
The Cancun market consists of mostly Latinamerican companies sprinkled here and there by Asian and European ones. As regards products, Turkish content continues to be requested and everyone is looking for the next not expensive format that can travel worldwide.
Within the scripted world IP will keep dominating. It seems that the streaming world tends to move towards a lower number of shows but with bigger productions. On the other hand, unscripted contents will keep its numbers, seeking to reduce budgets. Advertisers are going to be part of this world and we are all expectant on how this will change the content landscape in the next future.