1) FROM MIA IN ROME A NEW PERSPECTIVE OF THE UNSCRIPTED
Over 2000 industry delegates attended this year’s MIA market, from 13th to 17th October in Rome. Plenty of networking among the lavish gardens and halls of Palazzo Barberini, and an agenda filled with panels, screening and industry talks.
About unscripted, one of the most interesting testimonies was delivered during the talk “Global Trends, Local Stories”, by André Renaud, SVP Global formats sales at BBC Studios.
According to his perspective, it is interesting to notice how factual entertainment is evolving in the post pandemic world. Especially given the following three recent trends: family co-viewing, escapism and authenticity. The latter being driven by the Gen Z audience, which demands a honest and truthful storytelling. Linking to that, another topic surely important for BBC, that the corporation is heavily invested on, is the environment. André sees more space for formats that are able to talk about the environment, and will actually embrace the theme from a new perspective. This could be done also by blending different themes together, as making a both informative show while also entertaining the public.
In fact, storytelling can move people and entertainment can start discussions. There is so much potential, in the future of unscripted.
2) ANOTHER BRICK FOR LEGO MASTERS
Banijay Rights’ LEGO Masters is headed to South Korea via broadcaster MBC. A new achievement of this format which is by far the most adapted brand funded program in the world (apart from Korea, it is or has been on air in other 15 Countries, among them Australia -where it premiered in 2019- UK, US, Germany, China, Spain, Sweden, Norway, Belgium and The Netherlands).
This kind of program, already very widespread, will become even more popular because companies are willing to invest in their own brand contents rather than in “classic” spots (I mention only the branded talent Cabelo Pantene, on air in Brasil and Portugal). Another important trend for the format world.
3) ROLL KITCHEN, ROLL
Yomiuri Telecasting Corporation (YTV) in Japan and Endemol Shine Brazil have partnered for a Brazilian version of the cooking format The Rolling Kitchen, which premiered on Globo yesterday, October 21st.
The rules are simple: two couples compete against each other in order to win a cash prize. Within an hour, the 2 teams have to cooperate and create two dishes. However, the kitchens are separated, the conversations about the cooking process are prohibited and every 15 minutes the kitchen rotates 180 degrees. The husband must take over the wife’s dish and the wife must take over the husband’s, with couples needing to read each other’s minds and estimate the cooking procedure to win.
The program is not only very fun: unlike many other cooking shows, it is perfectly “formatized”, i.e. it doesn’t show only a recipe or a little more, but has clear rules and a strong and original twist, that makes selling it abroad easier.